Dog Guard’s president, Dean Watkins, breaks down the importance of branding in this article published in the Albany Business Review. He discusses how your ethic, personality, and sales skills aren’t enough to distinguish you from your competitors. You need the power of branding to both get inside and stay inside the minds of your customers. It’s all about the power of story – what makes your business unique.
Read the full article here: bizjournals.com/albany/news/2020/06/22/