Life as a Dog Guard Dealer
Installations & Training
When you first become a Dog Guard Dealer, you will receive comprehensive training on the product from Dog Guard’s technical staff and learn how to install the fences.
Sales & Customer Service Calls
Sales and quality customer service are essential for growing your dealership. Word of mouth is the strongest and best form of advertising. Every system installed will generate referral sales from satisfied dog owners.
Marketing & Advertising Resources
Dog Guard provides dealers assistance with advertising strategy, social media, website development, print materials, vehicle wrap designs, and connections to key partners needed to be successful.
Business Management & Operations
Dog Guard Dealers enjoy the autonomy that comes with running their own business. They also benefit from access to systems developed by the Dog Guard Home Office, such as a customized Customer Relationship Management (CRM) platform.
Service Calls & Requests
Dog Guard Dealers go beyond new system installation and provide ongoing support to new and longstanding customers. As a dealer, you will handle service calls and requests from customers to ensure their fence is working properly.
Running a Team
As your dealership grows, so will your team. Many of our dealers see significant growth in their first year and often begin recruiting a team to assist them with installations, customer service, and sales.



Common Questions
What is the process of becoming a Dog Guard Dealership owner?
Our onboarding team will walk you through the steps to becoming a successful Dog Guard Dealer. Learn more about the 3 - 4 month onboarding process on the Process page.
How much can I earn as a Dog Guard Dealer?
As a Dog Guard Dealer, your earning potential depends on how much you want to grow your business. You set your own pace, and because Dog Guard is not a franchise, you do not pay a percentage of your sales as a franchise fee.
What does it cost to own a Dog Guard Dealership?
To become a Dog Guard Dealer, there is an initial startup investment of about $50,000 plus working capital, which includes business setup, fencing and installation equipment, marketing resources, and more. There are no territory or franchise fees when becoming a dealer.

Open Markets, Great Potential
Markets are available across the country, with some of our biggest opportunities in the West.
If you’re looking to start your own business, there may be an opportunity in your area.

