Our American Dream

Dog Guard is a brand of underground electric dog fences which designs and assembles their products in the USA and sells them through an exclusive dealership network in over 100 markets across the country. As with every company, Dog Guard has a unique story to tell. It’s not just another electric dog fence company – it’s a second-generation family business.

How We Started

Dean Watkins is the President of Dog Guard. He remembers seeing his dog being run over by a car when he was a child. His father, being an entrepreneur and a dog lover, saw an opportunity to create a product that protects both large and small dogs and gives their owners peace of mind. Since the family dog, at the time, was a Rottweiler, there was a very practical reason that Dean’s father created a strong, versatile, long-lasting electric fence for larger dogs. In 1990, just two short years after the company’s inception in 1988, Dog Guard Out of Sight Fencing became a reality with the sale of its first system.

Our Family Values

As the company grew over the years, dealerships were established to give customers personal, neighborly service, as each dealer has an exclusive territory to serve. This also gives individuals and families the chance to own a business and be their own boss. Each dealer has the freedom and opportunity to set their own schedules and grow the business at their own pace.

Dog Guard provides an opportunity to achieve the American Dream by becoming a dealer and advocating for their trustworthy products. It is only right that the unique opportunity that presented itself to Dean’s father, over 30 years ago, is now presenting hundreds of people with a great opportunity through the same family. 

With the family values of honest, hard work and seizing valuable opportunities, Dog Guard has developed a product that dealers and customers can trust to protect their pets in any situation.