Tennessee Dog Guard, Inc. Michael Landers
Tennessee Dog Guard Inc. is based in Middle Tennessee, east of the Nashville area. Mike Landers is the owner/operator with his wife, Kim Landers, who handles bookkeeping and provides weekend assistance.
For the past 27 years, Mike has owned a security hardware company that sells, services and installs security equipment to national commercial accounts in 47 states and Canada.
Mike decided to found a local business as a way to reduce the amount of time he spent traveling to service his domestic market. After speaking with many people and friends, including Rocky Mountain Dog Guard Owner Tim Flanagan, he was convinced owning a Dog Guard Out of Sight Fencing business would meet a growing demand.
Mike has always had dogs in the family and now has three; an aging German shepherd, a great French Brittany bird dog and a crazy Shih Tzu lap dog! Being part of a company that sells “Out of Sight Fencing” made sense on a personal level, as well. With almost 30 years in the low voltage business, it was an easy transition plus most of the same tools and basic wiring principles applied.
Mike likes meeting and helping customers better protect their dogs. Many customers request extra collars to be used on their children! I do understand this concept sometimes, with having two grown of my own!
Tennessee Dog Guard is completing their first year with approximately 20 fence installations and has had no issues or problems with installs, customers or their dogs. Tennessee Dog Guard has tried many different ways of advertising and to date it seems Home Advisor and Craig’s list are on top. Beginning in next few weeks, Mike will be volunteering at a local dog adoption center and hopes this will yield more phone calls. Additionally for the next 6 months, Tennessee Dog Guard will also be advertising on a paid Angie’s List paper. We are still testing the marketing and advertising market and hope to double our business next year.
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A Dog Guard ® Out-Of-Sight dog fence is a wireless, electric dog fence specifically designed to keep your pet secure and safe - indoors and out - and is a trademark of Sunward Electronics® and should not be confused with Invisible®, Invisible Fence® or InvisibleFencing® (registered trademarks of Invisible Fence® Company) or DogWatch® (a registered trademark of DogWatch® Inc.)